RIGIPS launches new brand image campaign

Drywall specialist RIGIPS is heading into autumn with a newly developed image campaign. Under the core message, "You have the solution for everything. #RigipsForEverything," the company is targeting skilled tradespeople with attention-grabbing initiatives. According to Alexander Geißels, Head of Marketing Communication, the goal is to honour the close partnership with construction professionals throughout Germany and show respect for their achievements and commitment. The new campaign website, www.rigips.de/RigipsFuerAlles, explicitly addresses the skilled trades and clearly presents RIGIPS's wide range of services relevant to this target group.

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With the new core message, "You have the solution for everything #RigipsForEverything", drywall specialist RIGIPS is launching an attention-grabbing campaign aimed at skilled tradespeople. The campaign aims to honour the close partnership with construction professionals throughout Germany and show respect for their achievements and commitment. More at www.rigips.de/RigipsFuerAlles. Photo: SAINT-GOBAIN RIGIPS GMBH

“The image campaign clearly conveys what unites us with our customers and our shared mission: our commitment to achieving the best possible solution every day", explains Alexander Geissels. "With the core message "You have the solution for everything", we are emphasising the professional work of our specialist partners, while also making a clear promise to support them as best we can with tailor-made products, personal advice, comprehensive service offerings and, above all, enthusiasm and passion for modern, sustainable drywall construction."

Drywall that makes you say "Wow!"

The new image campaign is being publicised through all relevant social media channels, as well as the construction trade press. At the heart of the campaign are striking visuals that encapsulate the key messages of the different product groups within a dynamic design. "Our direct approach to customers reflects the hands-on experience of our technicians and consultants on construction sites across Germany. Together with skilled tradespeople, we work closely every day to take drywall construction in Germany to a new level. In future, we want to recognise and support this innovative spirit even more as a strong industrial partner", says Alexander Geissels.

SAINT-GOBAIN RIGIPS GMBH

RIGIPS. You have the solution for everything. #RigipsForEverything
Recognised as a system provider by construction professionals for its high-quality drywall solutions, RIGIPS offers a wide range of gypsum and speciality boards, Rigidur gypsum fibre boards, profiles, accessories and high-performance fillers and joint compounds. These tried-and-tested solutions have proven their effectiveness in interior and exterior drywall construction. In particular, our range of systems for weather-protected façade constructions makes us the ideal partner for timber frame construction projects. With its ever-expanding range of products for healthy living and its highly effective fire and sound protection systems, the manufacturer delivers maximum safety and comfort. This extensive product and system portfolio is complemented by a broad range of services and personal expert consultation, providing valuable support in planning and executing even the most demanding construction projects. At the same time, RIGIPS is committed to environmental responsibility, focusing on sustainable climate protection and the conservation of natural resources. For instance, gypsum board recycling solutions are closing material cycles, and packaging made from recycled materials is reducing the need for primary raw materials. RIGIPS has been recognised multiple times as a Brand of the Century and is one of the most important brands for modern drywall solutions in the German market. The company is part of the international Saint-Gobain Group.

In a nutshell: Rigips® – building better for people and the environment.

ABOUT SAINT-GOBAIN

As a global leader in sustainable lightweight construction, Saint-Gobain develops, manufactures and distributes materials and services for the construction and industrial sectors. Its integrated solutions for renovating public and private buildings, lightweight construction and decarbonising the construction and industrial sectors are developed through continuous innovation. These solutions offer both sustainability and performance. The Saint-Gobain Group is guided by its purpose: "MAKING THE WORLD A BETTER HOME".

• €51.2 billion in sales in 2022
• More than 168,000 employees, present in 75 countries
• Committed to achieving CO2 neutrality by 2050

Find out more about Saint-Gobain at www.saint-gobain.de
and follow us on LinkedIn Saint-Gobain Germany.

Further information:
SAINT-GOBAIN RIGIPS GMBH
Schanzenstraße 84
40549 Düsseldorf
P.O. Box 11 09 48
40509 Düsseldorf
Phone 02 11 / 55 03-0
Fax 02 11 / 55 03-208
[email protected]

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